When interiors and fashion collide. The new showroom for Birkenstock in Paris is utterly magical.
The footwear brand Birkenstock has recently worked with design studio Vinson & Co to create a showroom inside a grandiose Paris apartment, where shoes are displayed in living-room-style spaces. Such a novel idea!
Nestled amongst the high-end boutiques that line Paris’ Rue Saint Honoré, Birkenstock 1774 is a dedicated space for the brand to present special projects and collaborations. 1774 is the year that Birkenstock was founded in Germany.
Let me show you round…
The 170 square-metre showroom occupies a 19th-century apartment, complete with ornate panelled walls, stone fireplaces and wooden parquet floors. It’s the stuff of Parisienne dreams, in my other life I would have lived here!
London-based studio design Vinson & Co – who were charged with developing the showroom’s interiors – allowed these features to serve as a backdrop to the brand’s shoes, by simply adding a selection of new and vintage furnishings to complete the space. The old building was allowed to shine, warts and all in typical French faded grandeur.
In the main ‘living space’ sits an oak table perched on a wheat-coloured woven rug surrounded by vintage chairs and shelving which displays various models of shoe. A couple of pairs have also been placed intermittently on the dividers of a timber bookshelf by Italian designer Achille Castiglioni.
Nevermind the shoes – I want the apartment! How can I get me some Faye Toogood roly poly chairs?
Images courtesy of Birkenstock